How leading through service can produce the equivalent of gold

Zellipah Githui grew up in Kenya and learned to weave sisal bags from her mother. 

She knew these artisanal skills passed from generation to generation could be appreciated more broadly. She also believed they could be a vehicle for improving the lives of artisan groups and families in Sub-Saharan Africa. 

This belief sparked the creation of her organization, Gitzell Fairtrade International.